Two of our projects featured in the book Infinite Icons, from Sandu Publishing, promoting the excellence in pictogram design.
“An icon is a graphical schematic representation of a synthetetic symbol, real object, or idea. For it to work as such, it must be instantly understandable for as many people as possible. An icon must fulfill its primary function of visually translating, clearly and directly, a concept, but it must also work as part of a family of icons as well as having its own personality.”
Joel Lozano – Forma & Co