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Butler

Shoe covers that aren’t afraid to get wet

Butler, a young Montreal start-up, mandated us with their brand identity design. It was no small challenge – create an immediate buzz around a new product. The visual platform had to not only convey trust and savoir-faire, but also charm kids and their moms.

An adorable and helpful emblem

Butler is a new, colourful shoe cover concept for kids. Just like the penguin, Butlers are reliable, amusing, and aren’t afraid to get wet.

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Bespoke iconography

A series of icons and technical illustrations communicated the product attributes while enriching the brand toolbox.

The platform incudes a logo, leaflet, stationery, packaging, ads, displays and store signage.

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Heritage meets modernity

The identity developed is playful, yet it also celebrates both quality and reliability. We’ve injected the right balance of traditional bravado to a contemporary statement.

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Web Creative direction : Polygraphe
Design, Web production : Akufen