Shoe covers that aren’t afraid to get wet
Butler, a young Montreal start-up, mandated us with their brand identity design. It was no small challenge – create an immediate buzz around a new product. The visual platform had to not only convey trust and savoir-faire, but also charm kids and their moms.
An adorable and helpful emblem
Butler is a new, colourful shoe cover concept for kids. Just like the penguin, Butlers are reliable, amusing, and aren’t afraid to get wet.
A series of icons and technical illustrations communicated the product attributes while enriching the brand toolbox.
The platform incudes a logo, leaflet, stationery, packaging, ads, displays and store signage.
Heritage meets modernity
The identity developed is playful, yet it also celebrates both quality and reliability. We’ve injected the right balance of traditional bravado to a contemporary statement.
Web Creative direction : Polygraphe
Design, Web production : Akufen