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Le Creuset, 2019 Holiday Season

Blue Christmas

For the 2018–2019 holiday season, Le Creuset Canada launched its new Blueberry collection. We were inspired by the collection’s deep, slightly purplish-blue tones to create a unique setting for the nationwide, multiplatform campaign. Tasked with artistic direction, design, and original content creation, we succeeded in maintaining the offensive over many weeks.

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