Rejuvenate a respected brand
Le Ferreira has been an institution in the Montreal culinary landscape for 20 years. With a multitude of local restaurants opening and closing over the past years, they had to face the music, question and clarify their positioning in a saturated market – hence the leap of faith to refresh their brand identity.
A smooth transition
Quite the challenge – sway a new clientele while remaining loyal to the original die-hard fans. Consequently, it was only natural to hold onto the original logo while giving it a more modern twist.
From tabletop to desktop
The new brand platform was brought to life through a series of revamped imagery, reinvented campaigns, new communications tools and an entirely updated website.
Passing the torch
Ferreira restaurant is first and foremost Carlos Ferreira, though today it’s also Sandra. While Carlos conveys tradition and stability, Sandra’s fresh ideas inject modernity through a myriad of bold initiatives. Amongst other missions, Polygraphe’s role is to support and guide, while grasping the twosome’s creative power.