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Ferreira

Rejuvenate a respected brand

Le Ferreira has been an institution in the Montreal culinary landscape for 20 years. With a multitude of local restaurants opening and closing over the past years, they had to face the music, question and clarify their positioning in a saturated market – hence the leap of faith to refresh their brand identity.

A smooth transition

Quite the challenge – sway a new clientele while remaining loyal to the original die-hard fans. Consequently, it was only natural to hold onto the original logo while giving it a more modern twist.

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From tabletop to desktop

The new brand platform was brought to life through a series of revamped imagery, reinvented campaigns, new communications tools and an entirely updated website.

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Passing the torch

Ferreira restaurant is first and foremost Carlos Ferreira, though today it’s also Sandra. While Carlos conveys tradition and stability, Sandra’s fresh ideas inject modernity through a myriad of bold initiatives. Amongst other missions, Polygraphe’s role is to support and guide, while grasping the twosome’s creative power.

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