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Kombi

Rekindle the hearts of winter fans

Kombi is a family-owned winter accessories brand, operating in Montreal since 1961. To restore its clientele and open new doors, Kombi reached out to us to inject a sense of humanity into their brand.

Before

 

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After

 

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A well-rounded platform

The brand new platform includes a logo, signature, packaging, website, printed communications tools, a kiosk, store wraps, a magazine, and a social media presence.

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Understanding and helping the consumer

Kombi is a vast collection of products dedicated to all ages and diverse activities – on mountaintops or in the city, from hiking to skiing to playing in the snow. With the objective of simplifying the consumer experience, we’ve segmented products into easily recognizable categories and included an extensive technical icons library.

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A human warmth seal

To stand out of the clutter – which focuses on technical wins – we’ve chosen to express the brand story with a platform that’s human and warm.

The new Kombi identity is an invitation to warmth – and ode to human warmth. The same warmth that will pushes us to play outside and create unforgettable moments.

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A quasi-spontaneous impact

The new brand image imagined by Polygraphe radically breaks away with the previous brand skin – an easily recognisable logo, the usage of the bright red, impactful taglines and diagrams to best capture product characteristics. From its first introduction to the Sales meeting in December 2013, the new design hit the mark. To build its awareness, the company has doubled its marketing budget.

Sylvain Larocque, La Presse  March 17 2015

45%

Sales increase in 2014

25%

Sales increase forecast for 2015

1961

Company foundation

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Amount of podiums won by the Crazy Cannucks, legendary 70’s alpine skiers - all wearing Kombi

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