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La Ferme

Tradition and Innovation

The market for microbrewery products being increasingly saturated with highly charged, complex brand identities, we opted for simple, understated packaging for La Ferme’s range of products.

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Brewing high quality beer from ingredients grown on their own land, La Ferme is committed to rigorous technique and a respect for tradition, while retaining a spirit of experimentation. This approach is what guided us in the creation of a brand identity system wherein a fixed grid—a blank page—accommodates more inventive imagery inspired by the tasting notes of various brews.

The logo is inspired directly by the outline of the brewery building, a modern day, monochrome black barn with minimalist lines, steadfast and solitary in the middle of a field. The lines that cut across its shape suggest a hop flower, and the image distantly evokes tractor wheel tracks.

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