Le Grand Costumier
A new look for a venerable cultural institution
When Radio-Canada’s Montreal-based costume department closed, 90,000 costumes and accessories in the collection were moved to a new space under a new identity. We were tasked with breathing new life into this venerable institution.
Honouring the past while looking to the future
Classic Radio-Canada TV shows have had a profound impact on the public imagination across the generations, thanks in part to the costume department. One of the biggest challenges was finding a way to develop a more modern identity that still honoured this legacy.
We played with the typography and the costume concept to develop a logo that looks like a face and takes on different personas depending on the context. The concept is colourful, fun, and personable.
Designing a new home
Another part of the assignment was to design the new space that would house the collection in the Gaston-Miron building and come up with a functional and flexible signage system. The collection continues to grow, which means costumes are moved regularly. With clients and staff searching for costumes in a collection spread over five floors, good onsite signage was key.
Each floor was given a colour code and simple, practical icons were juxtaposed with more playful quotes to create a universe that’s not only functional but fun.
A costume in the digital age
Le Grand Costumier also needed a multipurpose digital platform to present the collection to the public and manage rental inventory efficiently. The platform allows people to visit behind the scenes while offering the latest transaction tools.