![Blanc Bec Blanc Bec - Branding](/sites/default/files/styles/fixed_width_480/public/projects/32/blancbec-logo-anim01.gif?itok=Ow6SZaa_)
In response to declining still cider sales, Domaine Lafrance turned to us to bring something new and different to the table. We opted for a radical strategy: reinventing the product with an all-new identity featuring a new name and look, but the same cider. The concept was an instant hit, transforming Blanc Bec into a go-to beverage for cider lovers.
Le Domaine Lafrance
2017
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