Caribou Dairy Farm has been producing exceptional milk for six generations. Now at the helm, the next generation of the family has chosen to breathe new life into the business and venture into cheesemaking. Polygraphe designed the new identity for Caribou, farm and cheese dairy, along with the packaging system for its products, available directly at the new cheese dairy in Terrebonne.

Much like its new owners, the brand is dynamic, a touch irreverent and approachable. Colour takes centre stage on the packaging, which serves a dual purpose, combining function and appeal. Visual cues drawn from farm life – ear tags, sturdy typography, industrial influences – pay modern tribute to the company’s roots. To capture the union of farm and cheese dairy, and to embody the brand’s good-natured spirit, a half-cow, half-cheese mascot was created; it comes to life throughout the Caribou universe.

True to its tradition of quality, Caribou will always delight your taste buds, and now, it will make you smile too.