![C'est dans le sac C'est dans le Sac - Packaging](/sites/default/files/styles/fixed_width_480/public/projects/2/cds-023-2.jpg?itok=ZWvD1yZt)
C'est...
An identity, packaging design and communication platform for a new wine brand that is served in a pouch. C’est dans le sac (translates into «It’s in the bag» - a french expression meaning that success is ensured) presents good and eco conscious wines packaged in an untraditional container.
The main challenge: creating a desirable brand for a good quality wine sold in a packaging suffering from bad perceptions, while subtly promoting the eco-friendliness of the product. The result is a no-fuss, no-BS brand identity that reveals itself through simplicity, cleverness and humor.
ReZin
2022
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