C'est...

An identity, packaging design and communication platform for a new wine brand that is served in a pouch. C’est dans le sac (translates into «It’s in the bag» - a french expression meaning that success is ensured) presents good and eco conscious wines packaged in an untraditional container.

The main challenge: creating a desirable brand for a good quality wine sold in a packaging suffering from bad perceptions, while subtly promoting the eco-friendliness of the product. The result is a no-fuss, no-BS brand identity that  reveals itself through simplicity, cleverness and humor.