Two daring and determined wine producers had chosen the State of Washington - a still unknown and often despised territory by the purists - to create their first wine. The Foolhardy is a top-quality Cabernet Sauvignon stemming from the best vineyards around. Our job was to develop a brand that would translate the nobility of this precious vintage while honouring the rebellious character of its name. Also, we had to put forward the foundations of a graphic system that would accommodate many more varietals.