The craze for organic and natural products is exploding, with demand even being felt in the grocery store wine category. The wine producer Station 22 approached us to develop Humano, a new brand of sustainable and responsible wines. The objective: to create a brand that will echo the values and aspirations of the premium grocery wine consumer.
To embody the most natural of grocery store wines, a visual language combining artisanal and high-end wines has been developed. The basic message is based on the use of simple ingredients and a wine culture that makes sense, both for humans and for the planet. Handwritten tasting notes, naïve line drawings and other pleasant phrases adorn the labels. Humano, the first grocery wine to put naturalness at the heart of its values, reveals itself with a friendly and uninhibited tone, designed for quality moments between friends and family.
Photographie : Thanh Pham