Le Creuset is synonymous with meaningful and memorable kitchen experiences. While the brand’s reputation is unimpeachable, its expression had remained anchored in the past until quite recently. Our assignment was to modernize and elevate its identity. The result was an invitation to extol the beauty of every moment spent around the table. Our recipe for the revitalized expression of this great brand flows from emotion and quality in equal parts.
Photos - Virginie Gosselin